This is Gary Vaynerchuk's third book. For those of you who don't know Gary, he's a social media expert who loves the New York Jets, wine and swearing. Just watch some of his videos on YouTube to know what I'm on about - he's a funny guy.
Jab, Jab, Jab, Right Hook is boxing terminology for beating the opponent about, before you throw the final knock out punch. Gary has related this to social media. His thinking is that business people are still using social media like they did with traditional marketing: push, push, push. Traditional advertising was all one way. Social media however, is well, social. Gary says it's like a cocktail party, you have to mingle and build relationships.
This book breaks down the strategies to build a relationship with your audience, how to add value and finally go for the sale. He gives plenty of real life examples across the various social platforms, to enrich your social media efforts.
I'm a big fan of Gary, and his thinking. He's definitely a pioneer in this space. If you are self employed, or run a business, this book is definitely for you.
You can find the book here - Jab, Jab, Jab, Right Hook.
To your success,